Dual Coding Theory

Employing the use of dual coding theory is perhaps one of the best methods to use in advertising. Dual coding theory uses visuals to trigger the memory of a brand or product. One of the most famous uses of dual coding theory has been used for over fifty years. The Coca-Cola Company has used their contour bottle design extremely widely to represent the entire brand.

According to marketers, this design is the most widely recognized brand in the world. According to accountants, this design is worth over a billion dollars. The benefits of dual coding theory is seen in Coca-Cola as well as in many other brands such as Hardee's. Dual coding theory is certainly helpful to the remembrance of a specific brand or product.