Wednesday, November 28, 2007

Already The End of The Semester?

Here I am with two weeks to go in probably my most difficult semester in college, and I've made it. Surprisingly enough, I'm not too stressed about the rest of the semester or exams either. I may only have two exams as I should either exempt or not have to take the other four. Even with these two exams, I won't need very good grades on either one to get an A in each of these courses.

This semester has certainly been hard. Between academics and extra-curricular activities, I have almost always been busy doing something. I'm glad that it is winding down and that I won't have to stress out over studying for finals.

Looking back on my Business Writing class, I enjoyed it much more than I expected. The client-based project offered a unique experience that other courses cannot match. The class activities were also not nearly what I thought they would be. I figured that we would just type business documents the entire time in every class, but this class was certainly one of my most enjoyable classes this semester, if not my most enjoyable class. Blogging has been fun this semester, and I look forward to keeping it up in the future.

Sunday, November 18, 2007

Employers Study Applicants' Personalities? Of Course They Do.

After reading this article, I was not surprised at all. Perhaps this is because I have just gone through a lot of interviews and group interviews and have always seen the importance of working well with others.

Many of the employers with whom I interviewed required me to take a personality assessment prior to my interview and asked me questions based on my various answers to the survey. Another employer invited me to a group interview in which we were instructed to sit in a waiting room with associates from the company when we arrived. We later learned that the company judged part of our performance based on how well we interacted with their current associates.

Making sure that a potential employee will work well with the current ones and will have enough zeal and passion to perform his/her job well is crucial in today's competitive job market. Thus, the findings of this article were not surprising to me, but rather, they were expected.

Friday, November 9, 2007

Dual Coding Theory

Employing the use of dual coding theory is perhaps one of the best methods to use in advertising. Dual coding theory uses visuals to trigger the memory of a brand or product. One of the most famous uses of dual coding theory has been used for over fifty years. The Coca-Cola Company has used their contour bottle design extremely widely to represent the entire brand.

According to marketers, this design is the most widely recognized brand in the world. According to accountants, this design is worth over a billion dollars. The benefits of dual coding theory is seen in Coca-Cola as well as in many other brands such as Hardee's. Dual coding theory is certainly helpful to the remembrance of a specific brand or product.

Monday, November 5, 2007

Group Work

My group for the project has been extremely easy with which to work. We have had a few minor miscommunications, but overall, everything has run smoothly.

This experience for me has reinforced the importance of everyone doing a part of the work in a group. When one person falls behind, the entire group can be at a loss. A sense of unity is a great aspect to have when working in a group. For example, in my proposal group, one person found that his part would be much more difficult than we all had expected. Since our team promoted unity, we all divided up the work again and helped him along with his portion.